Your Emails Deserve To Reach The Inbox Reliably
The Inbox Confidence Deliverability Checkup is a personalized audit that shows you exactly where your email foundation stands — and what to do about it.
You're already thinking about email engagement. Open rates, replies, clicks -- you know this stuff matters.
But engagement starts before the subject line. It starts with whether your email reaches the inbox at all.
That's what this checkup looks at.
What might be happening behind the scenes
Inbox providers are constantly evaluating trust signals -- things like your authentication setup, sending behavior, list health, and content patterns.
When those signals are strong, your emails land reliably. When they aren't, you might notice:
Open rates that feel inconsistent or are quietly dropping
A welcome email that lands in spam for new subscribers
A nagging feeling that something's off but no idea where to look
None of that means your domain is broken or your reputation is ruined. It usually just means your foundation needs some attention.
What this is -- and what it's not
The Email Deliverability Checkup is a personalized audit of your full email sending ecosystem.
It's not a generic checklist. It's not a scare tactic. And you won't need to hand over passwords or give me access to any of your systems.
Everything I need you'll either share with me directly or I can find through my own diagnostic tools. That's it.
What's included
The intake call We start with a conversation. You walk me through your setup, your sending habits, and what you've been noticing. I ask questions. We get everything on the table.
The full audit I go to work reviewing your authentication records, domain and IP reputation, list health signals, sending patterns, content and formatting, mobile rendering, unsubscribe and complaint signals, and opt-in health. All of it examined and documented.
The written report You receive a clear, plain-English report covering what's working, what needs attention, and why -- with no jargon maze and no fear language.
The delivery call We get on a call to walk through your findings together. You leave with full clarity on your situation and confidence in your next steps.
Your personalized sender reputation roadmap
The written report tells you what's happening and why. The roadmap tells you what to do about it -- in the right order.
Most people who get an audit walk away with a list of recommendations and no idea where to start. The roadmap solves that. It takes everything in your report and sequences it into a clear, prioritized plan so you're never staring at a to-do list wondering what comes first.
This is included with every checkup.
This is for you if...
You're sending regularly but not sure your foundation is solid
Your open rates feel inconsistent or have been quietly declining
You've never had your authentication or domain setup properly reviewed
You want to understand your system rather than just hope it's working
You're growing your list and want to build on a strong foundation from the start
Your Investment
$497 $447
Special rate for this offer. Your $50 discount has already been applied.
Valid through July 1, 2026.
“Dana doesn’t talk at you, she walks you through it. Things that felt complicated suddenly just made sense.”
“Thank you again for helping me fix that. I definitely saw a more immediate response on engagement — that really made a difference.”
“You are truly the best. I can’t tell you how much I appreciate you taking the time to meet and provide me with your guidance.”
Questions? I've got answers.
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Not much, and nothing technical or scary. After you sign up, you'll receive an email with a link to schedule your intake call and a short intake form. The form walks you through everything — so you'll know exactly what to have ready before we connect.
Generally that includes things like your domain, your email service provider, a few engagement stats, and some email samples. I'll guide you through all of it. No passwords, no system access — just information you can pull and share directly.
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After you purchase, you'll receive a scheduling link to book your intake call at your own pace. During that call, we'll schedule your delivery call for about two weeks later — which is when you'll receive your written report and roadmap. We walk through everything together on that call. Each call is expected to take about 30 minutes.
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All of them. While I specialize in Kit and have deep experience with Google Workspace, I work across a broad range of platforms and can apply that knowledge to whatever you're currently using.All of them. While I specialize in Kit and have deep experience with Google Workspace, I work across a broad range of platforms and can apply that knowledge to whatever you're currently using.
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Honestly, yes — and that's actually the best time to do it. Deliverability isn't something you want to diagnose after things go wrong. By then you're already behind, trying to identify the problem, fix it, and recover your sender reputation all at once.
Email delivery standards have been getting stricter, and that trend isn't reversing. Having your foundations and processes in place now means you're ahead of the curve instead of scrambling to catch up later.
Think of it like a health checkup. You don't wait until something hurts to find out how you're doing.
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You'll receive a confirmation email right away with everything you need to get started — including a link to schedule your intake call and a straightforward intake form and checklist to fill out beforehand. The form will guide you through exactly what to have ready so we can hit the ground running on our first call.
From there, it's simple: we connect, I do the work, and two weeks later we walk through your report and roadmap together. If everything looks good, we'll talk through strategies and processes to keep it that way and how to monitor things going forward. If we've found something that needs attention, we'll talk about what addressing it could look like.
Either way, you won't be left with a report and no idea what to do next.
I'm Dana Casale, founder of Inbox Confidence and an email deliverability specialist who helps online entrepreneurs and creators hit send with confidence — knowing their emails are actually reaching the people they worked hard to build a list for.
My work focuses on making the technical side of email feel clear and approachable. I help my clients understand their sender reputation, identify what's affecting their inbox placement, and put the right foundations in place so deliverability becomes a natural part of their email routine — not something confusing or overwhelming.
Outside of my work, I'm a mother, a photographer, and a nature-loving storyteller most often found on long walks outside with my daughter.
If you have any questions, feel free to reach out — dana@inboxconfidence.com